Eivind Røhne - Round 9. Fashion Photography

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Your Judge For The Ninth Round Of The 53mm 12x53 Photo Of The Month Competition is the Inspired Fujifilm X-Photographer Eivind Røhne. Not Only Does Eivind Submit some amazing Advice About Taking Successful Fashion Photographs, But he also guides you to explore some master fashion Photographers to help you with your entries too. It Is An Inspired account On What Successful fashion Photography Is And who shoots it best. I would also like to reiterate how valuable it would be for you to also study Eivind's work too, because i didn't ask Him to oversee this round for no reason. His fashion photography is very inspirational. a good place to start would be his x-pert 53 interview. There you will also find a link to his fabulous website too.

Try and take on board as much of the expert counsel as you can, because as far as this is guidance, it might well be what Eivind will be looking for in his winning shot too. Or what he would like to perceive from your shot. 

Hi folks!

I'm so honored and thrilled to get be the judge of the fashion round in the 12x53 competition. I mean, what category could even get close to having so many true masters of photography in it?! People that have gone down in history as great artists, and they have done so by creating images that are glued to our minds.

Fashion photography is one of my absolute genres of photography. Not because it's about the beauty of things, but because it's a genre that has constantly been pushing the whole game of photography forward, ever since the birth of photography.

When I look for inspiration in general, I let myself drift into the wonderful worlds of fashion photographers like Mario Testino, Irving Penn, Steven Meisel and the surrealism of David LaChapelle. And I just cannot help but get a true energy kick when I see images produced by people like Nick Knight, Horst P Horst, Patrick Demarchelier and David Bailey. And throw in a couple of guys like Richard Avedon and Helmut Newton, and you have a bunch of people that seems almost untouchable.

These photographers are some of the greatest in the history. Not only in their genre, but in general. They have shaped how we see fashion in so many ways, and their work can teach us so much about photography. From the elaborate setups of LaChapelle, to the basic and extremely simple approaches used by Helmut Newton. I mean, he created a timeless masterpiece by simply photographing Vibeke Knudsen outside his studio at night in Rue Aubriot, with nothing more than a camera and some light from a lamppost! How's that for a good story and a healthy dose of inspiration?!

So if you haven't already, take a thorough look at the works of these masters of photography, or any others that may be your personal favourites. In many of these historical masterpieces you can almost feel the connection between the model and the photographer. See how they play with light, shapes, tones and colors. Or the lack of them. Study how they use locations and props, and see how they create the mood. And see how they brake the rules!

If you're a YouTuber like me, check out the series Rankin did for BBC called, "7 images that changed fashion photography". You might enjoy it!

Can't wait to see all your images coming in during April, so keep me happy, busy, intrigued and inspired!


Eivind Rohne