The Fuji X Passion magazine is born out of the zeal and avidity of Portuguese photographers maurício reis and hugo Pinho.

In this present climate of sustainability and being mindful of waste, many of the magazines that we enjoy are now available online as webzines rather than publications in the purist sense of the word. Obviously, I am not adverse to webzines, seeing as 53mm is a mini version of such a periodical BUT there is just something about owning a tangible magazine. It's a little like that age old debate, vinyl or CDs or more apt for today's age, CDs or MP3/4s? It just comes down to preference (even though vinyls win hands down in this argument).

I would love to have the funds and the time to curate more content to have enough to turn this webzine into a published version but that isn't going to happen and also, for now, 53mm, - the printed magazine, wouldn't serve a great purpose. It is perfectly suited to what it currently is. However in saying all that, having a magazine in your hand, feeling the texture of the pages and smelling the inks from the printing process as you first open it is a joy and then storing them in a library for future reference is also something to be proud of. Clocking up the storage of the many mobile and computer devices we all own is all well and good but, call me a puritan, I just love flicking through a magazine as opposed to swiping through it on a touchscreen. And this is where I think Mauricio and Hugo should be congratulated.

Having a regular internet based webzine is a great way of reaching out to the masses and allowing all of their users to enjoy what they showcase wherever and whenever they please, but then offering a beautifully made and stylishly printed magazine for those, like me, who enjoy that tactile experience, then you are also meeting the demands of those that prefer a well presented and well written supplement. Everyone is happy and the all inclusive marketing strategy realised. And this is different to how the larger magazines do it too, in that, their issues laden supermarket shelves monthly and often add to the very problem of waste I pointed out at the very beginning of this review. Being recyclable isn't enough to justify unwanted and over printed compendiums.  If you are in the know about Fuji X Passion's wonderful magazine, then you get to be involved in a different class of magazine that is pre-ordered not mass produced and bespoke to the needs and interests of its audience. The whole notion of ownership is different, from the purchasing to the perusal to finally putting the of the magazine down. It isn't just discarded, it's kept and is looked after.

I first received my Volume 1 Magazine just before embarking on a Summer Holiday last year. It was the perfect quiet-moment-companion whilst enjoying an odd olive or two, which proceeded to then washing them and my photographic enthused thoughts and dreams down with a lovely glass of red. Bliss! The articles were informative, well written and intriguingly interesting. The choice of portfolios and spread of genre, sublime. In the main, they were a series of interviews about photographers and how they lived out their life existing as one or how they intertwined their passion for photography whilst life whirled around them. The content was also rich and as the magazine's names might suggest, celebratory of the mirrorless generation of cameras crafted by the geniuses at Fujifilm. But what stood out for me the most amongst the words and pictures, and something 53mm can so relate to, was the inspiration that the magazine exuded. Learning, seeing, understanding the lifestyles of photographers honing their craft was welcomed reading for me. The various professional insights also introduced me to new image takers whose websites I still visit from time to time to discover what new and brilliant photographs have been taken. From this particular volume, Molly Porter was the photographer who stood out to me. Her portrait photography really struck a chord with the aesthetic style I would like to explore in mine but it was also good to read of how a photographer was making it whilst being a parent of young children. A very inspiringly realistic photographer indeed. 

And that brings me to my next point about the magazine. There is enough in it to interest any and every photographer. It's not just churning out review after review of technical jargon or wizardry, it's more of a lifestyle magazine for photographers. For me, it's a breath of fresh air. Mauricio and Hugo have such a marvellous winning formula in Fuji X Passion and I look forward to each and every printed magazine. I will admit, I don't receive the electronic version as it doesn't suite how I want to enjoy what they create for me. I eagerly await each email notification of the imminent release of the next Fuji X Passion Magazine Volume. Needless to say that I have Volume 2 and am just about to purchase the third Volume. 

This gem of a magazine is a real delight and I cannot encourage photographers not already enjoying it enough to go and treat yourself to either version. But if I were to really encourage you, purchasing the printed edition will not disappoint in the slightest. It's simply a joy to read and delight to hold.

Bravo Maurício and Hugo.


To order you own copy of Volume 3 then please follow this link: Fuji X Passion Volume 3